Back

Email Marketing Agency Transformation

Problems: Manual reporting consuming weekly hours, ClickUp overloaded with subtasks, no workload visibility, coordination bottlenecks preventing growth

Achievement: 90% reduction in reporting time, 50% copy capacity increase, scalable pod-based foundation

A Note from Stan:

This project showed how traditional project management breaks down at scale. Their ClickUp was drowning in subtasks - managers spent more time navigating than managing. Instead of optimizing existing chaos, we rebuilt their production flow using assembly-line principles. The AI copy integration was particularly rewarding - account managers can now handle copywriting, eliminating an entire role. Most importantly, their scaling foundation is now systematic. They add capacity by replicating proven structures, not hoping new hires figure it out.

Email marketing agency unable to scale efficiently. Manual processes creating coordination delays. Management spending excessive time on task coordination instead of client strategy.

Operational Problems:
  • Manual reporting consuming significant weekly hours across team

  • ClickUp system overloaded with subtasks slowing down managers

  • Inconsistent template usage creating confusion and delays

  • No visibility into team workload distribution

  • Coordination bottlenecks preventing growth

  • Account managers unable to handle copywriting efficiently

Operational Transformation:

Streamlined Workflow Design Redesigned production process into clear stages. Each stage automatically notifies relevant team members through ClickUp and Slack. Eliminated manual coordination between team members.

AI Copy Integration Integrated AI copy generation directly into ClickUp system. Account managers can now produce copy without requiring dedicated copywriters. Increased copy production capacity.

Team Organization System Implemented pod-based team structure with dedicated managers. Clear workload visibility enables better resource planning. Scaling means adding new pods with same structure.

Automated Reporting Eliminated manual reporting through automated systems. Progress updates and client communications happen automatically without manager intervention.

Business Results:
  • 86% reduction in manual reporting time

  • 45-50% increase in copy production capacity

  • Complete workflow visibility achieved

  • Scalable foundation for team growth

Client Feedback: "It was very hands-off and seamless. Your team worked in the background while we continued client work. Now we have a solid foundation for scaling - if we need to hire more, we just add another pod and copy the same systems."

Value Delivered: Operational systems that enable growth without increasing coordination overhead.