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E-commerce Marketing Agency Transformation
Problems: No operational structure with 11 team members, manual processes creating chaos, internal mistakes impacting client results, founder spending time on coordination instead of strategy
Achievement: Successfully scaled to 23+ clients generating 7-8 figures annually, streamlined internal processes, one-click founder visibility into operations and bottlenecks
A Note from Stan:
Daan had 11 team members but zero operational structure - classic growth without systems. What made this special was his openness to reimagining processes rather than just optimizing existing ones. I analyzed how work actually flowed through their organization, not how they thought it flowed. The custom ClickUp architecture created operational transparency - Daan now sees bottlenecks and performance in real-time without checking with each team member. Handling 23+ clients generating 7-8 figures with the same team size proves systematic operations beat throwing people at problems.
Business Challenge: E-commerce email/SMS marketing agency experiencing operational chaos during rapid growth. 11-person team lacking structured processes. Internal inefficiencies causing client service issues and preventing strategic focus.
Operational Problems:
No structured processes with 11 team members creating coordination chaos
Manual operations consuming excessive team time
Internal mistakes impacting client deliverables and results
Founder unable to get operational overview without checking with team individually
Scaling blocked by lack of systematic foundation
No visibility into bottlenecks or performance metrics
Operational Transformation:
Custom Process Architecture Conducted in-depth analysis of existing client handling and service delivery. Designed customized operational plan specific to their business model and team structure.
ClickUp System Optimization Implemented comprehensive automation layer in ClickUp beyond basic functionality. Created structured workflows that eliminate manual coordination between team members.
Founder Dashboard Implementation Built executive-level visibility system enabling one-click overview of team performance, bottlenecks, and operational health without individual team check-ins.
Scalable Framework Design Established systematic foundation supporting high-volume client management while maintaining service quality and preventing internal mistakes.
Business Results:
Successfully handling 23+ clients generating 7-8 figures annually
Eliminated internal coordination chaos with structured processes
One-click operational visibility for founder-level strategic decisions
Smooth internal processes enabling focus on growth rather than firefighting
Client Feedback: "What was really nice is that Stan was always open, always sending loom videos... he came with better solutions, better processes based on what I had in my mind. Now we have a really organized structure that we can handle this type of clients without making any mistakes, and that allows me as a founder to get a good overview on what the results is, what we need to optimize, what are the bottlenecks, just in one overview."
Value Delivered: Operational foundation that enables high-volume client management while providing executive-level strategic visibility.