Back
7-Figure Lifecycle Marketing Agency Transformation
Problems: Coordination bottlenecks preventing growth, no workload visibility across 30+ team members, manual operations consuming founder time, scalability blocked by lack of systematic foundation
Achievement: Systematic founder extraction from operations, 32% operational capacity increase, scalable infrastructure enabling further growth
THE PROBLEM
Operational Chaos Without Systematic Structure
Lack of structured operational framework, agency outgrew systems
Manual processes creating bottlenecks and internal coordination issues
Founder (Conor) spending excessive time on coordination instead of strategic work
Team of 30+ people operating without systematic management
Founder Dependency Bottleneck
Conor personally involved in day-to-day operations management
Time allocation split between strategy calls and operational coordination
Limited visibility into team performance and client delivery status
No systematic delegation structure for operations management
CAPACITY & EFFICIENCY TRANSFORMATION
Successfully Scaled Operations to Support 70+ Clients
Streamlined and completely restructured the project management system using Notion
Created assembly line approach for email production supporting easy creation of deliverables
Established systematic framework handling team of 30+ people
Comprehensive and sophisticated integration with strategy systems and AI systems
New Project Management System - Integrated & Automated
Assembly line email production workflow with systematic deliverable creation
Repetitive scheduling task automation and templating of flows and campaigns
Operational task management dashboards providing complete visibility into operations
Strategic integration enabling seamless workflow between planning and execution

AI-Powered Business Intelligence & Data Reporting System
Custom data reporting system built with Looker Studio
Business intelligence system supporting detailed analytics of all Klaviyo data
Synchronized integration with Klaviyo delivering real-time dashboards
Automated Slack notifications and AI digest systems for performance monitoring

Advanced Communication & Meeting Intelligence
All meetings where founder is not present automatically transcribed and summarized by AI
Meeting summaries sent to appropriate channels inside Slack automatically
Daily AI analysis of all client Slack channels
Comprehensive summary of client communication ensuring no information is missed by account managers or C-level executives

Sophisticated Analytics & Audit Systems
Agent for audit creation that automatically extracts data from Klaviyo
Comprehensive e-commerce analytics system gathering information from Shopify
Effortless production of thorough analysis of advanced metrics
Access to sophisticated metrics like time between orders that most lifecycle agencies cannot view
Exceptional detailed analytics beyond standard agency capabilities


RESULTS ACHIEVED
✅ Operational Structure: Transformed from chaotic 30-person team to systematic operations supporting 70+ clients through assembly line approach
✅ Founder Liberation: Reduced Conor's operational involvement through systematic delegation and automated oversight
✅ Process Automation: Implemented comprehensive Notion-based system with assembly line email production and automated scheduling
✅ Data Intelligence: Created AI-powered Looker Studio reporting system with Klaviyo/Shopify integration and automated insights
✅ Communication Systems: Established AI-powered meeting transcription and daily client communication analysis
✅ Advanced Analytics: Built sophisticated audit and analytics systems providing deeper insights than typical lifecycle agencies
✅ Team Coordination: Eliminated manual coordination chaos through systematic workflows and automated task management
LONG-TERM IMPACT
A Note from Stan: What made this special was Conor's openness to reimagining processes rather than just optimizing existing ones. I analyzed how work actually flowed through their organization. The custom Notion architecture created operational transparency - Conor now sees bottlenecks and performance in real-time without checking with each team member. Handling 70+ clients generating 7+ figures with systematic assembly line approach proves operational excellence beats throwing people at problems.
Strategic Positioning: The systematic transformation positioned KMH for strategic exit planning with operations structured for minimal founder dependency.