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7-Figure Lifecycle Marketing Agency Transformation

Problems: Coordination bottlenecks preventing growth, no workload visibility across 30+ team members, manual operations consuming founder time, scalability blocked by lack of systematic foundation

Achievement: Systematic founder extraction from operations, 32% operational capacity increase, scalable infrastructure enabling further growth


THE PROBLEM

Operational Chaos Without Systematic Structure

  • Lack of structured operational framework, agency outgrew systems

  • Manual processes creating bottlenecks and internal coordination issues

  • Founder (Conor) spending excessive time on coordination instead of strategic work

  • Team of 30+ people operating without systematic management

Founder Dependency Bottleneck

  • Conor personally involved in day-to-day operations management

  • Time allocation split between strategy calls and operational coordination

  • Limited visibility into team performance and client delivery status

  • No systematic delegation structure for operations management

CAPACITY & EFFICIENCY TRANSFORMATION

Successfully Scaled Operations to Support 70+ Clients

  • Streamlined and completely restructured the project management system using Notion

  • Created assembly line approach for email production supporting easy creation of deliverables

  • Established systematic framework handling team of 30+ people

  • Comprehensive and sophisticated integration with strategy systems and AI systems

New Project Management System - Integrated & Automated

  • Assembly line email production workflow with systematic deliverable creation

  • Repetitive scheduling task automation and templating of flows and campaigns

  • Operational task management dashboards providing complete visibility into operations

  • Strategic integration enabling seamless workflow between planning and execution

AI-Powered Business Intelligence & Data Reporting System

  • Custom data reporting system built with Looker Studio

  • Business intelligence system supporting detailed analytics of all Klaviyo data

  • Synchronized integration with Klaviyo delivering real-time dashboards

  • Automated Slack notifications and AI digest systems for performance monitoring

Advanced Communication & Meeting Intelligence

  • All meetings where founder is not present automatically transcribed and summarized by AI

  • Meeting summaries sent to appropriate channels inside Slack automatically

  • Daily AI analysis of all client Slack channels

  • Comprehensive summary of client communication ensuring no information is missed by account managers or C-level executives

Sophisticated Analytics & Audit Systems

  • Agent for audit creation that automatically extracts data from Klaviyo

  • Comprehensive e-commerce analytics system gathering information from Shopify

  • Effortless production of thorough analysis of advanced metrics

  • Access to sophisticated metrics like time between orders that most lifecycle agencies cannot view

  • Exceptional detailed analytics beyond standard agency capabilities


RESULTS ACHIEVED

Operational Structure: Transformed from chaotic 30-person team to systematic operations supporting 70+ clients through assembly line approach

Founder Liberation: Reduced Conor's operational involvement through systematic delegation and automated oversight

Process Automation: Implemented comprehensive Notion-based system with assembly line email production and automated scheduling

Data Intelligence: Created AI-powered Looker Studio reporting system with Klaviyo/Shopify integration and automated insights

Communication Systems: Established AI-powered meeting transcription and daily client communication analysis

Advanced Analytics: Built sophisticated audit and analytics systems providing deeper insights than typical lifecycle agencies

Team Coordination: Eliminated manual coordination chaos through systematic workflows and automated task management

LONG-TERM IMPACT

A Note from Stan: What made this special was Conor's openness to reimagining processes rather than just optimizing existing ones. I analyzed how work actually flowed through their organization. The custom Notion architecture created operational transparency - Conor now sees bottlenecks and performance in real-time without checking with each team member. Handling 70+ clients generating 7+ figures with systematic assembly line approach proves operational excellence beats throwing people at problems.

Strategic Positioning: The systematic transformation positioned KMH for strategic exit planning with operations structured for minimal founder dependency.